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TennisAI agents & assistants

US Open enhances its 'Match Chat' AI assistant with IBM watsonx Orchestrate

For 2026, Match Chat lets fans ask questions in their own words during matches and now answers with photos and video too, using AI agents trained in the USTA's editorial style, per IBM.

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Case facts

Organisation
USTA / US Open
Organisation type
Federation
Sport
Tennis
AI type
AI agents & assistants
Use area
Fan engagement
Region
North America
Source date
24 August 2026
Source
newsroom.ibm.com

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