US Open enhances its 'Match Chat' AI assistant with IBM watsonx Orchestrate
For 2026, Match Chat lets fans ask questions in their own words during matches and now answers with photos and video too, using AI agents trained in the USTA's editorial style, per IBM.
Case facts
- Organisation
- USTA / US Open
- Organisation type
- Federation
- Sport
- Tennis
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- North America
- Source date
- 24 August 2026
- Source
- newsroom.ibm.com
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