SPORTS AI RADARTottenham Hotspur launches Ask Spurs AI agent on Salesforce Agentforce
Ask Spurs answers fan questions on ticketing, memberships, retail and stadium events in eleven languages on the club site and app. Per Salesforce, the club unified over 4.6 million fan accounts; Ask Spurs has an 86% engagement rate, with 20% of interactions resolved by Agentforce alone.
Case facts
- Organisation
- Tottenham Hotspur
- Organisation type
- Club
- Sport
- Football (soccer)
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- Europe
- Source date
- 15 October 2026
- Source
- salesforce.com
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