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Football (soccer)AI agents & assistants

FC Bayern deploys a Wonderful AI agent for matchday ticket support

In a three-year deal naming Wonderful its Official Enterprise AI Partner, Bayern's first use case is an AI agent handling digital ticket access and user-account questions on matchdays, with more use cases planned.

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Case facts

Organisation
FC Bayern Munich
Organisation type
Club
Sport
Football (soccer)
AI type
AI agents & assistants
Use area
Ticketing & fan service
Region
Europe
Source date
9 September 2026
Source
footballbusinessjournal.com

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