Premier League Companion adds 'Open Prompt' questions, powered by Microsoft Copilot
With the new Open Prompt feature, fans can query the Premier League's AI assistant directly and get answers based on official data, with personalisation that learns their clubs and players, per Microsoft.
Case facts
- Organisation
- Premier League
- Organisation type
- League
- Sport
- Football (soccer)
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- Europe
- Source date
- 2 February 2026
- Source
- unlocked.microsoft.com
More cases
- Tottenham Hotspur launches Ask Spurs AI agent on Salesforce AgentforceTottenham Hotspur · Football (soccer)
- Bodø/Glimt partners with BearingPoint on data, AI and digital infrastructureBodø/Glimt · Football (soccer)
- Reading FC names Marquee its official football intelligence layerReading FC · Football (soccer)
- VfL Wolfsburg scales ChatGPT Enterprise across the clubVfL Wolfsburg · Football (soccer)
- FC Bayern deploys a Wonderful AI agent for matchday ticket supportFC Bayern Munich · Football (soccer)
- D.C. United adds a Theta Labs AI agent to its website for fansD.C. United · Football (soccer)