D.C. United adds a Theta Labs AI agent to its website for fans
The multi-year deal adds a retrieval-augmented AI agent that answers from club and league sources: matchday updates, lineups, parking and venue info, player stats, trivia and ticket availability.
Case facts
- Organisation
- D.C. United
- Organisation type
- Club
- Sport
- Football (soccer)
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- North America
- Source date
- 17 September 2026
- Source
- dcunited.com
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