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Football (soccer)AI agents & assistants

D.C. United adds a Theta Labs AI agent to its website for fans

The multi-year deal adds a retrieval-augmented AI agent that answers from club and league sources: matchday updates, lineups, parking and venue info, player stats, trivia and ticket availability.

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Case facts

Organisation
D.C. United
Organisation type
Club
Sport
Football (soccer)
AI type
AI agents & assistants
Use area
Fan engagement
Region
North America
Source date
17 September 2026
Source
dcunited.com

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