SPORTS AI RADARAustralian Open names Adobe its AI marketing and creativity partner
The multiyear deal, Adobe's first tennis sponsorship, will use Adobe CX Enterprise to recommend matches, dining and activities to attendees; financial terms and timelines were not disclosed.
Case facts
- Organisation
- Tennis Australia / Australian Open
- Organisation type
- Event
- Sport
- Tennis
- AI type
- Generative AI
- Use area
- Fan engagement
- Region
- Asia-Pacific
- Source date
- 13 October 2026
- Source
- sportsbiz.ai
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