SPORTS AI RADARThe Masters enhances AI 'Hole Insights' with IBM watsonx for its 90th edition
When a ball comes to rest, its coordinates are compared with historical data and watsonx calculates the odds of eagle, birdie, par or bogey for that shot – e.g. a 12.5% birdie chance – per IBM's announcement for the 2026 Masters.
Case facts
- Organisation
- The Masters (Augusta National)
- Organisation type
- Event
- Sport
- Golf
- AI type
- Generative AI
- Use area
- Fan engagement
- Region
- North America
- Source date
- 23 March 2026
- Source
- newsroom.ibm.com
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