SPORTS AI RADARWomen's teams Portland Thorns and Portland Fire adopt Treasure AI agents
In a multi-year deal the NWSL and WNBA franchises name Treasure AI their Official Agentic Experience Platform, using autonomous AI agents for real-time fan engagement; Treasure AI also takes the Thorns' sleeve patch.
Case facts
- Organisation
- Portland Thorns FC & Portland Fire
- Organisation type
- Club
- Sport
- Multi-sport
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- North America
- Source date
- 21 July 2026
- Source
- treasure.ai
More cases
- IOC report: AI flagged 242,000 abusive posts aimed at Olympians in Paris and Milano CortinaIOC (Olympic Games Paris 2024) · Multi-sport
- Tottenham Hotspur launches Ask Spurs AI agent on Salesforce AgentforceTottenham Hotspur · Football (soccer)
- US Open enhances its 'Match Chat' AI assistant with IBM watsonx OrchestrateUSTA / US Open · Tennis
- Premier League Companion adds 'Open Prompt' questions, powered by Microsoft CopilotPremier League · Football (soccer)
- FC Bayern deploys a Wonderful AI agent for matchday ticket supportFC Bayern Munich · Football (soccer)
- D.C. United adds a Theta Labs AI agent to its website for fansD.C. United · Football (soccer)