SPORTS AI RADARSeoul E-Land launches 24-hour AI chatbot 'Leon' for fan inquiries on KakaoTalk
The K League 2 club sorted past fan inquiries into eight types, such as tickets and entry, parking and transport, and merchandise; an FAQ bot answers simple questions instantly while its 'AI employee' Leon handles detailed ones, with all conversations stored for consistent answers.
Case facts
- Organisation
- Seoul E-Land FC
- Organisation type
- Club
- Sport
- Football (soccer)
- AI type
- AI agents & assistants
- Use area
- Ticketing & fan service
- Region
- Asia-Pacific
- Source date
- 8 September 2026
- Source
- starnewskorea.com
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