SPORTS AI RADARFIFA selects Globant's AI Pods to build a connected fan experience ecosystem
Argentina-founded Globant will redesign FIFA's digital platforms with human-supervised AI agents so fan preferences carry across competitions; per the vendor, initial pilots show a 20% efficiency increase.
Case facts
- Organisation
- FIFA
- Organisation type
- Federation
- Sport
- Football (soccer)
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- Global
- Source date
- 12 August 2026
- Source
- prnewswire.com
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