FC Bayern asks fans for AI ideas in its Fan AI-DEATION competition with Google Gemini

In depth · Summary of the source

FC Bayern Munich has launched FC Bayern Fan AI-DEATION, a competition inviting fans to propose how AI could make the club's fan experience more personal or sustainable.

Key facts

• Run with Google Gemini, the club's Official Consumer AI Partner; UnternehmerTUM provides content support
• Six areas: digital fan experience, content and storytelling, stadium experience, merchandising, ticketing, plus other club-relevant ideas
• Open to anyone 18+ worldwide, alone or in teams of up to three; entries close 16 November 2026
• Finalists pitch to a jury at the Allianz Arena around Matchday 20 in February
• Bayern also asks fans how the club should use AI responsibly

What was done

Fans submit concept outlines or prototypes in German or English. Shortlisted entrants give five-minute online pitches at the end of November, and finalists then develop their ideas with Bayern experts and Google technology.

Why it matters

The club is involving fans directly in deciding where AI should be used, and says their input on responsible AI will shape future decisions. Our observation: at FC Barcelona, Gemini is pitched as a tactics analyst in fans' pockets. Bayern turns the same partner around and lets fans help decide what the AI should do. The contest also follows Bayern's own matchday ticket agent with Wonderful.

Source: SportsBiz AI, 24 October 2026 (English) · Read the original