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Football (soccer)Generative AI

FC Barcelona names Google Gemini its Official Consumer AI Partner

Covering the men's and women's first teams, Gemini is pitched as an expert analyst in fans' pockets to explain match tactics, while Pixel becomes official phone partner.

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Case facts

Organisation
FC Barcelona
Organisation type
Club
Sport
Football (soccer)
AI type
Generative AI
Use area
Sponsorship
Region
Europe
Source date
11 August 2026
Source
foundation.fcbarcelona.com

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