Atlético Mineiro uses ML for ticket pricing and member churn on AWS

Built with Guidance on AWS, five ML models cover pricing and churn. Per the vendor blog, data and AI initiatives produced over R$15 million in profit and a 27% retention lift among targeted members.

Case facts

Organisation

Clube Atlético Mineiro

Organisation type

Club

Sport

Football (soccer)

AI type

Predictive analytics

Use area

Ticketing & fan service

Region

Latin America

Source date

13 May 2026

Source

aws.amazon.com (Portuguese)

Source language

Portuguese