SPORTS AI RADARAC Milan rolls out Salesforce AI agents for fan care and hospitality
Milan runs three Agentforce agents: Mila for fan support and subscriptions, a Service Copilot for staff and a Hospitality Advisor. Around 60% of current season-ticket holders have interacted with Mila, the report says.
Case facts
- Organisation
- AC Milan
- Organisation type
- Club
- Sport
- Football (soccer)
- AI type
- AI agents & assistants
- Use area
- Fan engagement
- Region
- Europe
- Source date
- 23 September 2026
- Source
- diginomica.com
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