PSG names Google Gemini its Official AI Assistant through 2029

In depth · Summary of the source

Paris Saint-Germain has announced a Premium Partnership with Google through 2029 that makes Google Gemini the club's Official AI Assistant and Google Pixel the Official Smartphone of Paris Saint-Germain.

Key facts

• Announced as a Premium Partnership running through 2029
• Google Gemini becomes the Club's Official AI Assistant
• Google Pixel becomes the Official Smartphone of Paris Saint-Germain
• A dedicated Google space will be introduced at the Parc des Princes with a focus on artificial intelligence
• Google will also support Club departments in integrating Google technologies across the PSG ecosystem

What was done

The partnership aims to reimagine the fan experience by combining Google's technology with PSG's global reach. Powered by Gemini as Official AI Assistant, the club's internal teams will be able to develop more creative and engaging content. Pixel is positioned to help capture and share match and behind-the-scenes moments for supporters.

Why it matters

Chief Revenue Officer Richard Heaselgrave says the deal reflects PSG's ambition to work with innovative companies and explore new ways to create content that resonates with fans worldwide. Our observation: Google Gemini already holds a similar official consumer AI role at Liverpool FC, where it is pitched as a matchday planning assistant, and at FC Barcelona, where it is framed as a tactics analyst in fans' pockets. At PSG the announcement stresses content creation and a physical Google space at the stadium.

Source: Paris Saint-Germain, 3 August 2026 (English) · Read the original