Borussia Dortmund names adesso its AI Performance Partner to 2030

In depth · Summary of the source

Borussia Dortmund and adesso are extending their partnership for a further four years until the end of June 2030, with adesso expanding from digitalisation partner to BVB's Digital Excellence and AI Performance Partner.

Key facts

• Extension announced on 3 September 2026, running until the end of June 2030
• adesso becomes BVB's Digital Excellence and AI Performance Partner
• Focus includes further developing BVB's digital services and advising the club on the use and further development of AI
• Plans include new AI-powered fan services on bvb.de and continued development of the holistic data strategy
• Looking ahead, adesso will support innovative health services for the BVB Health World
• adesso remains Champion Partner and main youth sponsor

What was done

The shared aim is to position BVB as a leading digital club on and off the pitch for fans, members, partners and staff. adesso will draw on its Sports division and take implementation responsibility so software and AI are put to productive use. The source describes strategic advice on digital platforms and new solutions from adesso's portfolio rather than a single live product launch.

Why it matters

Management board spokesman Carsten Cramer says BVB has created pioneering digital solutions with adesso and looks forward to shaping the club's digital future together. Our observation: in the same league, FC Bayern has already put an AI agent on matchday ticket support, and the Bundesliga offers Captain, an agentic AI companion in its official app. BVB's announcement points next at AI-powered fan services on the club website itself.

Source: adesso, 3 September 2026 (English) · Read the original