Unrivaled players design team mascots with Adobe Express AI tools in season two
In the league's second season with Adobe, players used custom Adobe Express templates and AI-powered tools to design personalised team mascots and visuals, and fans could create their own content, per Unrivaled.
Case facts
- Organisation
- Unrivaled
- Organisation type
- League
- Sport
- Basketball
- AI type
- Generative AI
- Use area
- Fan engagement
- Region
- North America
- Source date
- 18 May 2026
- Source
- unrivaled.basketball
More cases
- NBA and AWS add AI-powered 'Leverage Score' to Inside the GameNBA · Basketball
- Australia's NBL partners with iCoach for AI game insights for fans and broadcastsNational Basketball League (NBL, Australia) · Basketball
- Bodø/Glimt partners with BearingPoint on data, AI and digital infrastructureBodø/Glimt · Football (soccer)
- VfL Wolfsburg scales ChatGPT Enterprise across the clubVfL Wolfsburg · Football (soccer)
- The Masters enhances AI 'Hole Insights' with IBM watsonx for its 90th editionThe Masters (Augusta National) · Golf
- Australian Open 2026 adds AI mascot, 'Keys to the Match' and tactile MatchFeelTennis Australia / Australian Open · Tennis