SPORTS AI RADARSHL signs Google Pixel as main partner, with Gemini AI for fan content
The sponsorship targets the fan experience in digital channels and arenas; Google says Pixel and its AI assistant Gemini will give fans new ways to get closer to the game and players.
Case facts
- Organisation
- Swedish Hockey League (SHL)
- Organisation type
- League
- Sport
- Ice hockey
- AI type
- Generative AI
- Use area
- Sponsorship
- Region
- Nordics
- Source date
- 17 September 2026
- Source
- idrottsbranschen.se (Swedish)
- Source language
- Swedish
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